Educational Series - Creativate - Human-Centered Marketing in an AI-Powered World

Michelle Miller is the President of Creativate, where she leads the strategic vision and hands-on execution of marketing initiatives for growth-oriented businesses. With a dynamic track record spanning startups, small and midsize enterprises, and large organizations, Michelle has launched and scaled diverse product lines — from architectural building products and precast concrete to industrial pumps and roofing systems — turning complex offerings into meaningful market stories.
 

At the heart of her work is a commitment to sustainable marketing practices. She believes real growth comes not from one-off campaigns but from well-designed systems, cross-departmental alignment, and consistent momentum. Under her leadership, marketing is treated as a full lifecycle enterprise discipline, from brand and demand to customer experience and retention.
 

Michelle’s leadership has been recognized by industry peers, including the President’s Award at a previous company and the Outstanding Service Award from the Single Ply Roofing Industry (SPRI) association. She holds an MBA from Case Western Reserve University and multiple HubSpot certifications, and she brings both strategic insight and tactical fluency to the boardroom, the shop floor, and the digital dashboard.