Educational Series: Is your website helping or hurting your business?

There are so many channels to reach current and potential customers, from newspapers to direct mail to radio to television to the Internet to social media, just to name a few. Don't discount the importance of your website. We will look at ways to determine how well your website stacks up.

 

* Why the letters SEO matter when it comes to your website

*  Does your website utilize Google Analytics and do you understand the reports?

*  Do you have fresh content?

*  Where do visitors land on your website?

*  How do visitors move through your website?

*  Why you don't necessarily want to bounce high

 

Bobby Warren is a former award-winning journalist who started Wooster Media Group LLC, a search engine optimization/digital marketing agency. He helps clients drive more web traffic to their websites through SEO audits, content creation (blog posts, videos, infographics), and social media management. He also builds websites.