There are so many channels to reach current and potential customers, from newspapers to direct mail to radio to television to the Internet to social media, just to name a few. Don't discount the importance of your website. We will look at ways to determine how well your website stacks up.
* Why the letters SEO matter when it comes to your website
* Does your website utilize Google Analytics and do you understand the reports?
* Do you have fresh content?
* Where do visitors land on your website?
* How do visitors move through your website?
* Why you don't necessarily want to bounce high
Bobby Warren is a former award-winning journalist who started Wooster Media Group LLC, a search engine optimization/digital marketing agency. He helps clients drive more web traffic to their websites through SEO audits, content creation (blog posts, videos, infographics), and social media management. He also builds websites.